Blog Layout Best Practices: Blogging is the most adaptive way you can please the audience. And not just written blogs, there are evolving strategies like video blogging as well. It puts a great impact on those eager to know about your business. And this is why every business is playing cards well investing in blogging.
While more bloggers are making their way, there is a lot of competition as well. Even when your blog is full of information and knowledge. You can lack to have visitors or viewers just because of poor layouts. As impression matters, layouts also affect the amount of traffic on your blogs.
You will need to know which practices to apply to get enough audiences stuck on your site. As best layouts can help in:
- Keeping your visitors on your site
- Build credibility
- Reduce bounce rates
- Increase return readers
- Improving SEO.
Gathering all this in mind, we have listed some best layout practices for you to make your blogs appealing.
Blog Layout Best Practices
Choose Easy to Read Fonts
Your blog will become underrated if they are not easy to read. Users finding difficulty reading the blogs will skip it and this lower the viewer’s list. What to do?
Choosing fonts that are easy to read and accurate while watching must be used. Most bloggers might not know or use this trick to use clear and precise fonts. The motive is to deliver the best content along with quick readability. Then, the styling factor comes in contact.
The font sizes and styles also matter when it comes to readers. The font size should be medium, not much small or not too large to read. Smaller fonts will strain the eyes of the readers. In contrast, larger fonts will occupy more space on mobile devices.
The font style should be simple and modern for the blogs. Fonts used should be simple and classic types.
Make your Blog Content Cumulative (Learning Center)
The next practice that should be applied while blogging is to curate your blog into a learning center. A blog is already carrying a lot of information for different areas covering every possible move. But, that becomes confusing while ready every section so carefully. And that’s not even possible, right? Instead, making it a cumulative/ learning center sounds better. The learning center is nothing but an organized set of categories for different content sections.
The motive is to deliver direct and fast content to the readers without searching or scrolling much. These are generally managed using media types like videos, podcasts, and general topics. The learning center is for massive blogging offering a lot of information but with categories. Categorized content increases the value of your blogging content.
Make use of Article summary boxes
Using summary content in your blogs is the best ranking factor you can use. And so, most articles are written in long form containing 1500 words limit.
Summary boxes are long-form content that initiates with a question. Suppose, your article keyword is “What is digital marketing?”. You will cover the exact answer in two or three lines. But, the content can then be summarized into different types of digital marketing or more topics to cover. This makes the reader more curious to dive into the keyword. This is why article summary boxes have more value. This also helps in good SEO rankings.
Utilize Blog Card Layout
Writing blog content is not just a task, maintaining its quality is also a vital task to ensure. Every blog will have headings and internal content to display what the user is searching for. But this may not be a convincing hand for the visitor to click on your blog to read. The requirement could more than that, so you can use the blog card layouts to offer.
Blog card layouts are professional cards made for modern blogging. And it has gained huge popularity enhancing the power of blogging. You may have a bundle of published blogs and this type helps in organizing them. It looks like a card containing the key points, titles, author, and more to attract readers. Moreover, it could contain featured images, title, date of publishing, category, and more. It gives a good idea to recognize which blog to visit along with the author’s name.
Use professional Quality Images
Graphics are the enhancing elements for your blogs to raise professional statements. They help in converting your written blogs into interactive aspects which users find easy to understand. Also when linked between the blogs, they perform as supporting visuals. A company’s profile gets more professional after adding images and other graphics.
Having so many benefits, you cannot afford low-quality or cluttered graphics on your blogs. As they can complement your blogs to acquire more and more viewers in less time. As a result, having grainy images makes your whole blog’s presence unattractive. Your written content with attached images is easy to explain and share as well. Therefore, make sure you are using higher-quality images and the right placement for them.
Know the Grid Structure Well
A grid system is the most effective way to present your content to the users. They organize all your blog content presentable on whichever screen you use. Whether, it may be media, headings, and paragraphs. The grid system holds it in a sophisticated manner.
For this, you must know about your grid system and how it can be used to please the viewers. You must know that your content should be consistent even if viewed after years. It applies to the parts of your blogs that are readable to users.
As newspapers and magazines follow some different grid systems that give the best readability. Similarly, blogging also tries to cover all these factors to increase user experience. While the inappropriate grids will lose the interest of users to your blogs. Grid display usually varies between 1920*1080p which is the standard way to display blogs.
Make use of Precise subheadings
This is an accepted fact that not every piece of content is read fully by the readers. This is not even possible and feels unnecessary to read the article which is not useful. Therefore, using subheadings is the only option you can apply to your blogs. Using precise and accurate subheadings will be easy to locate the content for users. And the subheadings must contain descriptive words regarding the subtopics. This can help you maintain the structure of the blog.
It becomes time-saving as readers will be able to locate their desired content in the blog. Also, people will get acknowledged to those sections which they are not aware of. Moreover, you must use simple subheadings that relate to the subcontinent. Difficult or unpopular words must be avoided as this will lead to heavy confusion.
Make social sharing easier across all devices
Social sharing is one of the most encouraging parts of marketing your blogs. It becomes easier to visit the blog when you get reviews from others. They give real-time experiences or share their views on a particular blog posting. And of course, the positive responses build a great value for your blogs. The previous reviews work as an approved stamp that encourages others to visit. But that is only possible when sharing is made easier. Clearing all ways of hurdles to sharing content is what makes it more noticeable to search engines.
Most importantly, the blogs must be accessible on all devices and browsers. Not every user uses the same device or browser. And your shared content must be easy to click using sharing buttons. They must support all devices or browsers. You can checkout our Lifestyle Blogging WordPress Theme.
Place the Lead Magnets strategically
Capturing leads is the prime focus every blog struggles for. Where getting the utmost traffic is not just required. You need to build strong conversions as well. And this is the lead magnets come in contact to form conversions. Leaf magnets can be in the form of enticing popups, email reminders and much more. Well, these seem annoying for the users or you might think to remove them.
This should not be the solution as they seem helpful for you. Instead, you must place them strategically so that they may not appear annoying. The motive is to bring conversions not motivating to leave your site. So making use of simple yet on-point would be helpful to get a good amount of conversions.
Add related articles to continue reading
Including relevant posts is the way you can make your audiences stay longer on your website. This eventually helps in reducing bounce rates as people will spend more time on your page.
For this, you must know the right placement of the relevant articles so that users would stick to your website. Avoid using older posts and place the linked post at the bottom so that they would read it first and then jump to the next.
Optimize your articles for speed
The modern world runs on the speed factors and there is no place to slow loading. Well, this is the foremost step your blog should pass out as this is the stronger one to make users stay.
The average load time measures 5 to 7 seconds to decide a user to stay or not. Load time more than that makes a bad impression. So, you must first optimize your blog in terms of speed and keep using the load times using the software.
Highlight your authors
People will look you who wrote the content or the author of the post. As this can help in bringing more trust to your blogs. You must place a short description of the author at the end. This enables readers to know who wrote the content and they can search for more articles about them. In case of having multiple authors, you must form a separate page for them to refine searching.
Blogging is an art when embraced properly can achieve great miles for you. And the blog layout is the fundamental aspect you must make sure to apply while blogging. Therefore, we have put some effort to let you know about the Blog Layout Best Practices in the above content.